Korrine Sky gets artists onto the right stages and gets brands taken seriously in culture. She is a talent agent and entertainment executive, a cultural brand strategist, and CEO of SMADE Group, a live entertainment company with 22 years of operating history.
She represents artists, comedians, broadcasters and founders, routes UK and international tours, and books festival and arena stages. Through Culture & Commerce she builds the strategy behind brands and leaders who need credibility as well as reach, using her Clarity to Connection framework. She is a former Editor-at-Large at The Southern African Times.

In 2022 she mobilised communities to raise over £300,000 and support the evacuation of more than 2,000 African students from the war in Ukraine, briefing the United Nations and speaking at UN Headquarters in New York. She was named one of the Global Top 100 Most Influential People of African Descent in 2023 and a Top 10 UK brand strategist by Favikon in 2025.

Her work has appeared on BBC World News, ELLE, Global Citizen, Sky News, Marie Claire and The Voice, and has been cited by the United Nations, the Brookings Institution and the UK House of Commons. She hosts the podcast Mom, Can You Not?, co-presents TIRIPANZE on Radio2Funky, and created the Black Joy Archive. Zimbabwean and British.